About Us
GenX Digital was created when the folks at Fortune magazine asked Dean Heistad whether he could put together a bunch of consumer electronics technology in a few days and write about the experience. He brought a few super-geeks together, talked to a bunch of PR folks at different manufacturers, and completed the first Digital Makeover in the history of the known universe.
After being interviewed by Paula Zahn on CNN for this story, it became clear to Dean that consumer electronics were still pretty complicated and the general public’s interests were rarely in the forefront of the manufacturers’ minds, so he dedicated himself to getting the word out about “good” products versus “bad” products.
Prior to being a Digital Makeover media darling, Mr. Heistad was an internet executive in Silicon Valley, whipping the Infoseek international team into shape, and starting the eCompany (later Business 2.0) website team. With many years of experience in high technology, a computer science degree, and a passion for consumer electronics – he was well suited to becoming an advocate for the electronics consumer as well as a virtual bridge between society’s elite consumers (who have the money and the wherewithall to have the best equipment, but not the time to spend figuring out what’s best), and the digital makeovers they deserve. And having years of experience in the publishing industry brings him the contacts to work with magazines and TV shows.
GenX Digital takes a select few clients each year, to create the most incredible digital lifestyles possible. Please contact us to apply for one of the remaining 2005 slots.
Flat fees and no commissions means no conflict of interest – if you spend $100K or $1MM – we are in it for you. We take the cumulative experience of working on digital makeovers for all clients, the consumer electronics equipment we review for magazines and the knowledge we glean from trade shows we attend, and apply all that knowledge to each client for the best possible digital makeover.
Come back here to check out what progress we’ve made to bring our message to the world, or simply to read about interesting gadgets or installs we’ve come across.